Shel Israel – August 25, 2009
Shel Israel – Author, Blogger, Speaker, Genuinely Real
We have had the pleasure of playing host to the magnanimous Mr. Israel on two occasions and both times we learned more about ourselves than we did him.
You can find Shel’s blog at
My new book has the working title of Blurring Boundaries. It’s a title likely change, but accurately depicts the key point that the boundaries between big companies and their customers are blurring because of social media.
The book attempts to answer two tough and nagging questions.
The first comes from social media professionals.? These are Kool-Aid drinkers like me. They believe in social media’s business benefits.? They ask:
“How do I convince my boss that social media is good for our organization?”
The second comes from that boss. It is the deal maker/breaker I call it the?Jerry Maguire challenge, in reference to the memorable 1996 movie:
“Show me the money,” they demand.
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