Archives for February 2016

Sunny Lenarduzzi – The Social Broadcaster

sunny-lenarduzzi-social-media-edgeLISTEN LIVE MARCH 1 AT 8AM PAC/11AM EAST

I met Sunny on Twitter, then YouTube, then SnapChat, now on Social Media Edge. My guess is that while we’re on SMEDGE she’ll have several posts going out, and I’m not sure she sleeps. In fact, either she has 3 brains and 9 arms or she’s uber-natural. Prolific, constant, focused, and illustrative…yeah, those words work.

Here’s the cool thing: She’s actually “just” human. She believes in authentic communication–rings a bell, doesn’t it? Everything she does you can do. Here’s the really cool part: she even teaches how to do what she does. If you need that extra something to power you over the hill in your marketing or if you want to market yourself and monetize it–Sunny’s the go-to.

Are you ready for this?

I’m still learning about Sunny and trying to keep up with all the great info she’s creating but I need your help. Here’s just a little teaser to get you started:

…launched a self study course called Recording for Revenue to help brands use social video from Snapchat to YouTube to develop their business
…grew her youtube channel from 500 subscribers and 15,000 views to 21,500 subscribers and 1.3 million views in 9 months
…partnered with Hootsuite on a social media news series called Social Update
…hit 1 billion impressions in 1 day with Applebee’s Taste the Change campaign
…spoke to members of government from around the world on the power of using video to connect with the public at NATO’s social media summit in Belgium in September
…has the top ranking Snapchat tutorial on YouTube


“Outrageous Authenticity” Author Leigh Brown

Leigh Brown's intelligence and wit come together in perfect form.

Leigh Brown’s intelligence and wit come together in perfect form.


Among other accomplishments Leigh has published another “must read” book. Authenticity is much more than a buzz word for her; She lives life wide open and opened wide for everyone to see.

Grab your Kindle or print copy here ->

“The No BS Realtor in Greater Charlotte NC. International speaker who uses real estate for comedic material and hyper-effective sales training.”

I (Ken) have known Leigh since 2008 both online and on rare, but treasured, occasion in sharing geographical space. We’re a little too much alike. She’s outspoken, fearless, focused, and prone to hilarity. And re-reading that it sounds as if I paid myself a huge compliment! The good thing about Leigh is you know she’s going to say something worth hearing. The exciting thing is you don’t know if it’s going to be dead-pan serious or comedic…I’m sure the listener will gather that during her time with us on the show!

This from fits just perfectly, “She is also a longtime speaker on real estate issues. Before she started working in real estate, her sales career included liquor, stocks, and chain saws.” Yep, chain saws and liquor.

Why Is This Man Licking Puppies?

smedgeAttention spans are now at an all time low. How low? So low you won’t believe what we compare it with! Not to worry; Today’s show will be fast paced, short and pointed: just for you…and me.

LISTEN LIVE: February 16 – 11AMEast/8AMPac

You’re probably not going to believe some of the stats we unveil in this episode. These numbers are crazy! How do you overcome it? You don’t, you work WITH it! Let’s talk about what that means.

Join me and Mike Mueller live and get in the chatroom. That’s the best place to ask a question.

We’re going to address the issue and challenges of marketing to a world with the shortest attention span in modern history. We’ll discuss how to capture and hold (hopefully) the attention of visitors.

You can hire KEN at

You can hire MIKE at

Empower Online Success With These Simple Proven Tips

February 9, 2016

If you’re listening live don’t forget to get into the chatroom!

Let’s talk about POPUPS and PUSH notifications…we love to hate them but every serious study of the data speaks loudly in favor of them. I suppose we can add email DRIP campaigns, too. link

  • Apps that push notifications are opened 27% more often than apps that don’t
  • Click-through rate on in push is 28% average (TWENTY EIGHT!)
  • Apps with push retain 46% of users for at least three months (apps that don’t retain just 13%)

Instagram Officially Adds Support for Multiple Accounts link (This is big for me because I have multiple clients who use Instagram – no more logging out and logging back in)

Less engagement during this year’s SB50 as compared to last year link

WTH is SnapChat and how are businesses using it?

  • New product release
  • Special events
  • Highlighting milestones
  • Customer Support (yep)

Guest Bill Risser of The Real Estate Sessions Podcast

bill-risserJoin Mike & Ken as we welcome Bill Risser, VP of Digital Strategy at Chicago Title and talk about podcasting. Imagine that; PODCASTING! Who does that anymore?

Bill got interested in Podcasts a year ago and decided to start his own. In a stroke of genius he decided to choose the interview format to not be another advice show. (We think that may be a great way to roll.) In his role with Chicago Title, he has already been asked to help with new podcasts. His advice? “Always be learning and it helps to be curious.”

@BillRisser on Twitter