Archives for May 2016

How To Build Your Email List

Adding subscribers to your email list isn’t always the easiest thing to do!

FREE – yup. Free stuff. Works every time. Even a chance for free stuff. I built a mailing list two years ago from 0 to 200 in one week offering a chance at some free kitchen items (and not very expensive ones).

The biggest mailing list I ever built had tens of thousands of people on it – I was giving away a free eBook. Yes, eBook. Also known as a PDF.

Add your mailing list sign up link everywhere – and an action button on Facebook.

I use MailChimp for many reasons.

Mike: modify your mailchimp forms to match your personality – why use the generic form?

Add a form to your website – maybe even in a pop-up (let’s discuss those numbers!)

Mike: I use one from Appsumo that is ‘smart’ yet I not smart enough. 😉

Mike: If you are writing different content topics – consider offering up a newsletter for each of those topics separately. Giving your reader what they want is the important part.

FB Ads: Run an ad campaign

Blogging vs Community Building


Community Building is developing authentic relationships between people.

Blogging is like a newspaper or a radio talk show: having guest bloggers, associate bloggers, etc., is a part of community building. Allowing others to post (ie Facebook, Google+) is community. Active Rain was one of the early, more successful real estate communities online.

In blogging you publish. In Community Building, you embrace the ideas of others – or at least allow them to be shared.

Components of successful community building?

  • Establish community goals.
  • Establishing an initial pathway to reach the community goals.
  • Allowing users access to ownership.
  • Guiding users toward the community goals.
  • Be responsive to community activism by facilitating new pathways.
  • Let the community decide.

WordPress BuddyPress – gives you all the tools you need to start your own online community.