Guest – Christ Strub, first to live-stream and Snapchat in all 50 US states

chris-strub-socialmediaedgeJoin us LIVE on Tuesday, August 9, at 11AM Eastern/8AM Pacific as we are joined by…

Chris Strub is the first man to live-stream and Snapchat in all 50 U.S. states; and he did it with purpose. From May 15 to Aug. 21, 2015, Chris volunteered with a different youth organization in each state, documenting and sharing his adventure with the world using various social mediums. He’s currently working with Humana in Louisville to help community organizations improve their social storytelling skills. His book, 50 States, 100 Days: The Book, is available now at his website,

Chris is going to answer questions about live streaming using social channels like Blab, Snapchat, and others. His forte is what we need, “storytelling skills”.

Please join us live, if you can, and get in the chatroom. We’ll be on Blog Talk Radio live and the iTunes store (for free) after the show.

WordPress: Plugins You “Must” Have

SocialMediaEdge.comJuly 12, 1996 😉 actually 2016


Let’s start with what a plugin is and what it could do.  Then move on to the different categories I added below?

Plugins that do something to the public end of your site: (these are plugins that have a direct effect on the look, feel or interaction on your site)

  • Image plugins
    • Next Gen Gallery
    • Lightbox Plugins
    • Slider Plugins
  • Social media icons  – that go to your various social media profiles
  • Social media icons – that allow people to share your content on their profiles

Behind The Scenes Plugins:  (these don’t show up on the public side but do an important job on the inside)

  • Form Plugins
    • Contact Form 7
    • Gravity Forms
    • Ninja Forms
  • Akismet
  • WP Cache
  • Redirection plugins
  • WP-Smush
  • Jetpack Photon
  • Regenerate thumbnails

Security and Wellness Plugins:

  • Sucuri
  • Wordfence
  • Backupbuddy
  • Updraft

SEO Plugins:

  • All in One SEO Pack
  • Yoast

Don’t Steal Graphics – Show Notes July 5, 2016

Photo created on Pablo using the Unsplash search feature.

Photo created on Pablo using the Unsplash search feature.

Thanks to Mike Mueller for his efforts in putting these resources together. The photo of the 3 firemen hoisting the flag on 9/11 is iconic. It’s also prolific – found everywhere. The C owner decided not to let Brett Baer, a Fox News personality, get away with posting it on his Facebook page and sued. Fox News settled. – probably one of the best stories I found out there about something that “almost everyone does”.

Royalty Free isn’t Free – what’s that mean?

Places to buy pics:

Places to get free pics: (search for creative commons licensed)

About creative commons:

How To Build Your Email List

Adding subscribers to your email list isn’t always the easiest thing to do!

FREE – yup. Free stuff. Works every time. Even a chance for free stuff. I built a mailing list two years ago from 0 to 200 in one week offering a chance at some free kitchen items (and not very expensive ones).

The biggest mailing list I ever built had tens of thousands of people on it – I was giving away a free eBook. Yes, eBook. Also known as a PDF.

Add your mailing list sign up link everywhere – and an action button on Facebook.

I use MailChimp for many reasons.

Mike: modify your mailchimp forms to match your personality – why use the generic form?

Add a form to your website – maybe even in a pop-up (let’s discuss those numbers!)

Mike: I use one from Appsumo that is ‘smart’ yet I not smart enough. 😉

Mike: If you are writing different content topics – consider offering up a newsletter for each of those topics separately. Giving your reader what they want is the important part.

FB Ads: Run an ad campaign

Blogging vs Community Building


Community Building is developing authentic relationships between people.

Blogging is like a newspaper or a radio talk show: having guest bloggers, associate bloggers, etc., is a part of community building. Allowing others to post (ie Facebook, Google+) is community. Active Rain was one of the early, more successful real estate communities online.

In blogging you publish. In Community Building, you embrace the ideas of others – or at least allow them to be shared.

Components of successful community building?

  • Establish community goals.
  • Establishing an initial pathway to reach the community goals.
  • Allowing users access to ownership.
  • Guiding users toward the community goals.
  • Be responsive to community activism by facilitating new pathways.
  • Let the community decide.

WordPress BuddyPress – gives you all the tools you need to start your own online community.

Show Notes April 26, 2016 – Using Social Media To Search and Data Mine

April 26, 2019

I don’t want to point this out but the first 4 months of 2016 are already gone. – talk about it (leads to on laptop or PC)

Facebook has a great page about using their search function

Why does my site load so slowly? – if you don’t know what you’re looking it just call a professional.

Mike: Jetpack has a module called “Monitor” that will email you when your site is down (and back up)

Stay up on your name, your brand, whatever – as people search for it

Mike: ProTip – Spell your name wrong and set an alert for that too.

Manage your own email list with autoresponders and drip system

News feed aggregator – – free, nothing to download, accessible anywhere I can get online.  

Mike uses and loves it.

“Mind mapping” is something I use to plan the flow of a website or an event – use your imagination

How To Secure WordPress (and recover from a hack)

Show Notes

April 19, 2016

Securing WordPress – and recovering from an attack

(Mike will be calling in from the car for the show)

Securing WordPress

  • Backup your entire site on a regular basis. Don’t forget. Also it’s good to put that file somewhere other than your server.  I store mine over on Amazon S3
  • Update, update, update.  Plugins, Themes, and the core.  The safest version is generally the newest version.
  • Speaking of that, hide your Version. Make sure you are not broadcasting the version of WP that you are using.
  • Always use secure and different passwords.
  • Use a secure username (not admin)
  • Display your name as something other than your login name.
  • Don’t use wp for your database username
  • Limit login attempts
  • Use security plugins (like sucuri, wordfence)

Recovering from…

Malware or Hacking


  • What was the last thing you were doing?  Messing with a plugin? Messing with theme files?


  • If it was editing, adding or deactivating a plugin… start by Deactivate all your plugins. If you can’t get to the plugins in your dashboard, go in via FTP.
  • Go to wp-content and find the plugin folder and rename it.
  • Did that fix it? Now start by adding back your plugins one by one.

Theme Files

  • Were you messing with the functions.php?  Usually via FTP upload a good version of the functions.php file (or whatever file you were last in.)
  • Did that work? Now always use a child theme and modify that instead of the parent.

Other stuff

  • Sometimes you don’t know what messed up – but something certainly did.
  • When this happens start with the plugins. Rename the plugins folder via FTP – if that fixes it, it’s a plugin.
  • If that doesn’t fix it – do the same with your themes folder – did that fix it? If it did, your problem was a theme. Like the plugins, start by adding them back one at a time.
  • “Error establishing a database connection”? It’s probably a bad wp-config file
  • If you still have a problem – try reinstalling WordPress.  If it’s a core file issue, sometimes this will work.
  • Check your .htaccess file. Using FTP, rename it. Did that fix it? If it did, by resaving your Permalinks, you’ll generate a new version of the file for your site.
  • It also should be mentioned – is it just a server issue? Is you host down? Is the WSOD cached? It might not be you at all.

Plan B

B is for Backup.  Simply restore a backup. That’s why you had the entire site regularly backed up and stored somewhere in the first place – right?  If you did, you could be just a click away from back to normal.


Remove WordPress version information by adding these lines to your themes functions.php file (Admin Panel -> Appearance -> Editor -> functions.php

function smedge_remove_version() {
 return '';
 add_filter('the_generator', 'smedge_remove_version');

WordPress for beginners

Join us for this 30 minutes lead by Mike Mueller for those who don’t know or only know a little about WordPress. We’ll be discussing:

  • Why WordPress?
  • vs
  • Hosting – shared, dedicated, vps
  • Pages vs Posts
  • Categories vs Tags
  • Comments vs Spam
  • Plugins
  • Security, Patches and Updates
  • SEO
  • Custom Post Types


Who else is on WP?


Mike Mueller is at and has customized hundreds of WordPress sites for clients from across many different industries. He provides all the services you need to get online and get going. He is also an active part of the WordPress community.

Ken Cook is at and is a WordPress programmer developing custom themes, plugins, widgets, and other programmatic functions for over a decade for WordPress users and is a regular contributor to the WP community.

Memes, photos in social media posts? Do they actually work?

photo of green grass and plowed field

Does using images in social media posts really make any difference?

Graphically Social
How about memes, photos in social media posts?
Do they actually work? says photos have the lowest organic reach says photo posts are by far the most shared.

Be right back, I need something powerful with which to scratch my head….

Okay so DATA on this is kind of funky. It’s easy to measure how many posts have images vs those which do not. It is almost impossible to find hard supportive data that any resulting actions are meaningful. This takes us back to the value of a LIKE or SHARE. Data does seem to demonstrate that posts with images are shared and liked more frequently.

“Another great example is a business owned by Caz and Craig Makepeace called yTravel Blog. It’s one of the biggest travel blogs in the world. They have 4.35 million followers on Pinterest. They have seen a 3- to 5-fold increase in traffic from Facebook to their blog, just from posting images with the overlay of a tip or a quote.”

When researching I found a lot of data talking about the success of social media sites that use graphics like Pinterest and Instagram but the data on how that converts to dollars is inconspicuous at best.

Speaking of images – Instagram was going to roll out a similar algorithm for its timeline. People don’t want that. A lot.

Sunny Lenarduzzi – The Social Broadcaster

sunny-lenarduzzi-social-media-edgeLISTEN LIVE MARCH 1 AT 8AM PAC/11AM EAST

I met Sunny on Twitter, then YouTube, then SnapChat, now on Social Media Edge. My guess is that while we’re on SMEDGE she’ll have several posts going out, and I’m not sure she sleeps. In fact, either she has 3 brains and 9 arms or she’s uber-natural. Prolific, constant, focused, and illustrative…yeah, those words work.

Here’s the cool thing: She’s actually “just” human. She believes in authentic communication–rings a bell, doesn’t it? Everything she does you can do. Here’s the really cool part: she even teaches how to do what she does. If you need that extra something to power you over the hill in your marketing or if you want to market yourself and monetize it–Sunny’s the go-to.

Are you ready for this?

I’m still learning about Sunny and trying to keep up with all the great info she’s creating but I need your help. Here’s just a little teaser to get you started:

…launched a self study course called Recording for Revenue to help brands use social video from Snapchat to YouTube to develop their business
…grew her youtube channel from 500 subscribers and 15,000 views to 21,500 subscribers and 1.3 million views in 9 months
…partnered with Hootsuite on a social media news series called Social Update
…hit 1 billion impressions in 1 day with Applebee’s Taste the Change campaign
…spoke to members of government from around the world on the power of using video to connect with the public at NATO’s social media summit in Belgium in September
…has the top ranking Snapchat tutorial on YouTube