Don’t Steal Graphics – Show Notes July 5, 2016

Photo created on Pablo using the Unsplash search feature.

Photo created on Pablo using the Unsplash search feature.

Thanks to Mike Mueller for his efforts in putting these resources together.

http://www.adweek.com/tvnewser/fox-news-settles-suit-over-911-photo/284849 The photo of the 3 firemen hoisting the flag on 9/11 is iconic. It’s also prolific – found everywhere. The C owner decided not to let Brett Baer, a Fox News personality, get away with posting it on his Facebook page and sued. Fox News settled.

http://www.blogher.com/bloggers-beware-you-can-get-sued-using-photos-your-blog-my-story – probably one of the best stories I found out there about something that “almost everyone does”.

Royalty Free isn’t Free – what’s that mean?

Places to buy pics:

http://www.istockphoto.com/

https://www.photospin.com/

http://www.shutterstock.com/

Places to get free pics:

https://unsplash.com/

http://www.morguefile.com/

http://kaboompics.com/

http://www.pexels.com/

https://www.canva.com/

https://www.flickr.com/ (search for creative commons licensed)

https://search.creativecommons.org/

About creative commons:

https://creativecommons.org/licenses/

How To Build Your Email List

Adding subscribers to your email list isn’t always the easiest thing to do!

FREE – yup. Free stuff. Works every time. Even a chance for free stuff. I built a mailing list two years ago from 0 to 200 in one week offering a chance at some free kitchen items (and not very expensive ones).

The biggest mailing list I ever built had tens of thousands of people on it – I was giving away a free eBook. Yes, eBook. Also known as a PDF.

Add your mailing list sign up link everywhere – and an action button on Facebook.

I use MailChimp for many reasons.

Mike: modify your mailchimp forms to match your personality – why use the generic form?

Add a form to your website – maybe even in a pop-up (let’s discuss those numbers!)

Mike: I use one from Appsumo that is ‘smart’ yet I not smart enough. 😉

Mike: If you are writing different content topics – consider offering up a newsletter for each of those topics separately. Giving your reader what they want is the important part.

FB Ads: Run an ad campaign

Blogging vs Community Building

blogging-vs-community-building

Community Building is developing authentic relationships between people. Community4me.com

Blogging is like a newspaper or a radio talk show: having guest bloggers, associate bloggers, etc., is a part of community building. Allowing others to post (ie Facebook, Google+) is community. Active Rain was one of the early, more successful real estate communities online.

In blogging you publish. In Community Building, you embrace the ideas of others – or at least allow them to be shared.

Components of successful community building?

  • Establish community goals.
  • Establishing an initial pathway to reach the community goals.
  • Allowing users access to ownership.
  • Guiding users toward the community goals.
  • Be responsive to community activism by facilitating new pathways.
  • Let the community decide.

WordPress BuddyPress – gives you all the tools you need to start your own online community.

http://www.blogtalkradio.com/smedge/2016/05/24/blogging-vs-community-building

How To Secure WordPress (and recover from a hack)

Show Notes

April 19, 2016

Securing WordPress – and recovering from an attack

(Mike will be calling in from the car for the show)

Securing WordPress

  • Backup your entire site on a regular basis. Don’t forget. Also it’s good to put that file somewhere other than your server.  I store mine over on Amazon S3
  • Update, update, update.  Plugins, Themes, and the core.  The safest version is generally the newest version.
  • Speaking of that, hide your Version. Make sure you are not broadcasting the version of WP that you are using.
  • Always use secure and different passwords.
  • Use a secure username (not admin)
  • Display your name as something other than your login name.
  • Don’t use wp for your database username
  • Limit login attempts
  • Use security plugins (like sucuri, wordfence)

Recovering from…

Malware or Hacking

The WSOD

  • What was the last thing you were doing?  Messing with a plugin? Messing with theme files?

Plugins

  • If it was editing, adding or deactivating a plugin… start by Deactivate all your plugins. If you can’t get to the plugins in your dashboard, go in via FTP.
  • Go to wp-content and find the plugin folder and rename it.
  • Did that fix it? Now start by adding back your plugins one by one.

Theme Files

  • Were you messing with the functions.php?  Usually via FTP upload a good version of the functions.php file (or whatever file you were last in.)
  • Did that work? Now always use a child theme and modify that instead of the parent.

Other stuff

  • Sometimes you don’t know what messed up – but something certainly did.
  • When this happens start with the plugins. Rename the plugins folder via FTP – if that fixes it, it’s a plugin.
  • If that doesn’t fix it – do the same with your themes folder – did that fix it? If it did, your problem was a theme. Like the plugins, start by adding them back one at a time.
  • “Error establishing a database connection”? It’s probably a bad wp-config file
  • If you still have a problem – try reinstalling WordPress.  If it’s a core file issue, sometimes this will work.
  • Check your .htaccess file. Using FTP, rename it. Did that fix it? If it did, by resaving your Permalinks, you’ll generate a new version of the file for your site.
  • It also should be mentioned – is it just a server issue? Is you host down? Is the WSOD cached? It might not be you at all.

Plan B

B is for Backup.  Simply restore a backup. That’s why you had the entire site regularly backed up and stored somewhere in the first place – right?  If you did, you could be just a click away from back to normal.

How-Tos

Remove WordPress version information by adding these lines to your themes functions.php file (Admin Panel -> Appearance -> Editor -> functions.php

function smedge_remove_version() {
 return '';
 }
 add_filter('the_generator', 'smedge_remove_version');

Memes, photos in social media posts? Do they actually work?

photo of green grass and plowed field

Does using images in social media posts really make any difference?

Graphically Social
How about memes, photos in social media posts?
Do they actually work?

http://www.businessinsider.com/facebook-photos-worst-for-organic-reach-socialbakers-video-text-2015-2 says photos have the lowest organic reach

http://www.socialmediaexaminer.com/photos-generate-engagement-research/ says photo posts are by far the most shared.

Be right back, I need something powerful with which to scratch my head….

Okay so DATA on this is kind of funky. It’s easy to measure how many posts have images vs those which do not. It is almost impossible to find hard supportive data that any resulting actions are meaningful. This takes us back to the value of a LIKE or SHARE. Data does seem to demonstrate that posts with images are shared and liked more frequently.

“Another great example is a business owned by Caz and Craig Makepeace called yTravel Blog. It’s one of the biggest travel blogs in the world. They have 4.35 million followers on Pinterest. They have seen a 3- to 5-fold increase in traffic from Facebook to their blog, just from posting images with the overlay of a tip or a quote.”
http://www.socialmediaexaminer.com/visual-social-media-with-donna-moritz/

When researching I found a lot of data talking about the success of social media sites that use graphics like Pinterest and Instagram but the data on how that converts to dollars is inconspicuous at best.

Speaking of images – Instagram was going to roll out a similar algorithm for its timeline. People don’t want that. A lot.
http://thenextweb.com/opinion/2016/03/28/instagram-update-gone-awry/

http://blog.instagram.com/post/141107034797/160315-news

Why Is This Man Licking Puppies?

man-licking-puppy
smedgeAttention spans are now at an all time low. How low? So low you won’t believe what we compare it with! Not to worry; Today’s show will be fast paced, short and pointed: just for you…and me.

LISTEN LIVE: February 16 – 11AMEast/8AMPac

You’re probably not going to believe some of the stats we unveil in this episode. These numbers are crazy! How do you overcome it? You don’t, you work WITH it! Let’s talk about what that means.

Join me and Mike Mueller live and get in the chatroom. That’s the best place to ask a question.

We’re going to address the issue and challenges of marketing to a world with the shortest attention span in modern history. We’ll discuss how to capture and hold (hopefully) the attention of visitors.

You can hire KEN at thekencook.com

You can hire MIKE at areweconnected.com

Empower Online Success With These Simple Proven Tips

February 9, 2016

http://www.blogtalkradio.com/smedge/2016/02/09/empower-online-success-with-these-simple-proven-tips

If you’re listening live don’t forget to get into the chatroom!

Let’s talk about POPUPS and PUSH notifications…we love to hate them but every serious study of the data speaks loudly in favor of them. I suppose we can add email DRIP campaigns, too. link

  • Apps that push notifications are opened 27% more often than apps that don’t
  • Click-through rate on in push is 28% average (TWENTY EIGHT!)
  • Apps with push retain 46% of users for at least three months (apps that don’t retain just 13%)

Instagram Officially Adds Support for Multiple Accounts link (This is big for me because I have multiple clients who use Instagram – no more logging out and logging back in)

Less engagement during this year’s SB50 as compared to last year link

WTH is SnapChat and how are businesses using it?

  • New product release
  • Special events
  • Highlighting milestones
  • Customer Support (yep)

What Not To Tweet, Getting Hacked, Igloo Stay

Show Notes
January 26, 2016

“I can’t believe you posted that!”

http://www.blogtalkradio.com/smedge/2016/01/26/flame-on-flame-off-social-response-can-burn-hotand-long

MUKE:

http://gawker.com/why-the-earth-is-flat-straight-from-the-mouth-of-a-ver-1754933801

https://medium.com/@espringe/amazon-s-customer-service-backdoor-be375b3428c4#.vcv1toqiz

http://gizmodo.com/skype-finally-hides-your-ip-address-1754453126

http://thehackernews.com/2016/01/doorbell-hacking-wifi-pasword.html

Mike’s friend Tomm
tomm

Andie MacDowell@AndieMacDowell3  Jan 24

Lessons learned never,complain on Twitter & don’t pay for first class on American Airlines, only express gratitude…can we move on now

FIGHT! FIGHT! FIGHT! Judge Tosses Out Criminal Case In Canada Over Twitter Fight https://www.techdirt.com/articles/20160122/17103933409/judge-tosses-out-criminal-case-canada-over-twitter-fight.shtml

10:11 AM – 25 Jan 2016

And just for fun if needed “Rent This Igloo In Brooklyn through AirBnB for only $200 per night” http://www.businessinsider.com/airbnb-igloo-listed-for-200-during-2016-blizzard-2016-1

Squeeze Pages for Lead Generation – January 5, 2016

squeeze pages

Show Notes

LISTEN – Live at 11AM Eastern or Archived Any Time

January 5, 2016

Squeeze Pages – what, why, where, when, and how
WikiPedia – “In the field of direct marketing, the subscriber list is considered the most important part of a mailing campaign. Marketers devote a great deal of time and money to collecting a ‘list’ of highly targeted subscribers as a result.”
“A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks”
WP Plugin for creating squeeze pageshttps://wordpress.org/support/view/plugin-reviews/wp-lead-plus-free-squeeze-pages-creator (has a learning curve but is very powerful)
Important Features (must haves) – Analytics (Google, Bing, other), data storage, auto-responder or connection to CRM (MailChimp, Constant Contact, etc)
Things to avoid – automatically making noise (up for debate), non-responsive design, Flash, links to other sites/pages, pop-ups (the idea is to have a linear flow with only one option: convert).
Increased bounce rate expected – because there are no outbound links the bounce rate on squeeze pages is insanely high. What matters with squeeze pages is conversions, nothing else. Time on site doesn’t matter either.
Upcoming Guests

Leigh Thomas Brown – Outrageous Authenticity
Rebekah Radice (tentative – needs to pre-record session)
January 19 Jeff Belonger – MyPhillyAlive.com (confirmed)
Bill Risser https://www.linkedin.com/in/billrisser

Social Media Edge Radio is currently hosted by:

Ken Cook – Content Marketing Specialist, custom web coding, voice over talent, writer TheKenCook.com

Mike Mueller – custom website builder, photographer, online marketing professional AreWeConnected.com

Short Notes for December 29, 2015

Tracking social media posts all the way to the bank.

LISTEN LIVE OR ARCHIVE [click]

  • Custom URL builder https://goo.gl/sZSDei
  • Custom reports in analytics
  • Conversion value and tracking to results page
  • Important to follow the link all the way through the tunnel
    • Which post did they click?
    • What keyword did they search?
    • Was it organic or paid?

On Locking Your Credit

Lock Your Own Credit FreezeWe constantly hear about data breaches that expose personally identifiable information (PII) on millions of us. Now it’s 191 million (that’s MOST of us) registered voters. Some months ago I posted a “How To Lock Your Own Credit” without paying a third party (or trusting yet another organization with your valuable data) a monthly fee. In fact in my own state it costs less than $20. Fee to lock and unlock vary by state but here’s the simple process: How To Lock Your Own Credit (Freeze Your Credit) on TheKenCook.com