January 19, 2016: Jeff Belonger of MyPhillyAlive


We have known Jeff, through social media, since around 2007 or so. His continued presence, growth, and excitement in the industry makes him the perfect “People’s Guest”. Jeff has earned his stripes by doing. He’s not a guru, he’s a doer. Today we hope to learn what drives him and how he has accomplished a major shift in careers and grabbed success even in a challenging economy.


Jeff Belonger, founder of MyPhillyAlive.com

Jeff in Jeff’s words:

After spending 19 years in the mortgage business I had lost my passion and felt a need for a change, leaving in 2010. In my last 4 years of the mortgage business I created my social media profiles on various social media platforms. I used them to connect with others while getting the proper information out there to the public. I started this in 2006 and because of it I was able to increase my income during the 2008 mortgage crisis; while many others weren’t doing as well.

I took the same philosophy I had when doing mortgages and that was to stay on top of the changes while getting the correct information out there. I pride myself in learning the specifics in what can help the average business and not just repeat what others do just because it looks good.  Understanding the mechanics of each social media platform is extremely important.

Since 2011 I have been managing small business social media plans for my customers, and at times speaking about the many uses of social media. I also started a company called MyPhillyAlive, a blog site that talks about the many things to do in Philadelphia.

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