One of the often discussed goals of social media marketing – getting Face to Face. For each business getting to that result means traveling down a different path. For the local small business, that’s getting people into the store. For the real estate agent, that’s getting people into your office or car. For a business like mine, that’s meeting them in their store or office.
Here’s 6 different businesses – each with different paths.
Special Guest: Danielle Smith. Danielle brings a world of experience for the work at home mom and dad and how to be both very active parent and highly visible business person.
Danielle is a digital correspondent, host, storyteller, speaker, media trainer, vlogger and author of “Mom, Incorporated: A Guide to Business + Baby” – not to mention mom to Delaney, 8, and Cooper, 6. She is now hard at work on book #2: Social Media Engagement for Dummies. In her “free time”, she juggles work as the founder of Extraordinary Mommy and Danielle Smith Media as well as hosting… Continue reading
Tuesday, February 26th, be sure and join us live at 9AM Pacific/Noon Eastern for our very special guest Danielle Smith. Danielle brings a world of experience for the work at home mom and dad and how to be both very active parent and highly visible business person.
Danielle is a digital correspondent, host, storyteller, speaker, media trainer, vlogger and author of “Mom, Incorporated: A Guide to Business + Baby” – not to mention mom to Delaney, 8, and Cooper, 6. She is… Continue reading
Anil Chawla is the founder and CEO of ArchiveSocial http://archivesocial.com , a social media archiving company that enables businesses to automate record keeping of activity on social networks such as Facebook, Twitter, YouTube, and LinkedIn.
Facebook Tells Advertisers: No Pay, No Play – article from the Business Insider
So… What constitutes an advertiser? Anyone with a page? If so, how will this impact small brands who just want to have a free page? Mueller?? (Doncha just love it when they make up their own language [PMD, badging, Facebook holistic… Continue reading
Bounce Rate is simply the percentage of visitors who land on your site (as in the homepage, a post, a page or even a squeeze page) and then leave.
The general idea is that the longer and deeper you keep people on your site the better. That’s it. Here’s a couple of ways to lower your Bounce Rate and here’s why you may also want to ignore it. http://areweconnected.com/seo/bounce-rate/
Flickr makes some private pictures… PUBLIC! http://www.theverge.com/2013/2/11/3976152/flickr-accidentally-made-some-private-photos-public-for-20-days
Which then, makes SnapChat a little more interesting (or relevent?) http://techcrunch.com/2013/02/08/snapchat-raises-13-5m-series-a-led-by-benchmark-now-sees-60m-snaps-sent-per-day/… Continue reading
What is the shelf life of your online marketing? Studies show that updates on social media platforms like Twitter, FB, G+ normally have a shelf life of around 3 hours.
Why would you put all your efforts into something that has a shelf life shorter than a loaf of bread? Not to mention the amount of traffic they send cannot even begin to compare to traffic you can pull in through search engines. http://www.210consulting.com/social-media-advisors/what-is-your-online-shelf-life/
So, you liked the Oreo tweet? Wonder how they did it so fast? It’s pretty simple for smaller brands to react swiftly. What… Continue reading
“Clicks That Count”
What’s the most important click on your website? Is it the Facebook LIKE? The +1? Social Sharing clicks only widen the distribution of your content. That’s a good thing but for most sites, I think the biggest Call to Action or “click that counts” is the form for the mailing list. Here’s why http://areweconnected.com/wordpress/calls-to-action-that-count/
Other notes: The New Blackberry is finally coming and I was just about to ignore that – then I saw this http://arstechnica.com/gadgets/2013/01/ubuntu-phones-to-come-with-a-terminal-prepare-your-command-line-skills/ An Unbuntu… Continue reading
Would you pay @snooki $6,250 to advertise your business? http://www.210consulting.com/social-media-advisors/would-you-pay-snooki-6250-to-advertise-for-you/
Lisa: is off today
Secure Browsing. Everyone should be signing into Facebook securely. Everyone! It’s a single click. http://www.facebook.com/settings?tab=security§ion=browsing&view Do that right now so that someone doesn’t Firesheep you like this http://www.youtube.com/watch?v=1JzJBh3QVP0 When you go secure, you’ll also find out your Facebook App is broken.
Simple ways to decide if it’s real or spam.
https://www.facebook.com/media/set/?set=a.36604031885.58084.31987371885&type=3 – examples of Facebook spam
http://dianatrees.blogspot.com/2011/07/examples-of-twitter-spam-and-malware.html – examples of Twitter spam
About Andrew Draper
Andrew’s been a designer for more than 14 years, a developer for almost as long and self-employed for 10. Having always enjoyed building, starting with an awesome lego collection as a child it was a natural transition to coding and building websites and services.
Before the startup bug caught hold he worked at a design agency, cutting his teeth during the first dot-com bubble. In the time since he has run his own web design company and started a number of web/SaaS services, including… Continue reading