Mike:
One of the often discussed goals of social media marketing – getting Face to Face. For each business getting to that result means traveling down a different path. For the local small business, that’s getting people into the store. For the real estate agent, that’s getting people into your office or car. For a business like mine, that’s meeting them in their store or office.
Here’s 6 different businesses – each with different paths.
http://areweconnected.com/social-media/taking-it-offline/
Special Guest: Danielle Smith. Danielle brings a world of experience for the work at home mom and dad and how to be both very active parent and highly visible business person.
Danielle is a digital correspondent, host, storyteller, speaker, media trainer, vlogger and author of “Mom, Incorporated: A Guide to Business + Baby” – not to mention mom to Delaney, 8, and Cooper, 6. She is now hard at work on book #2: Social Media Engagement for Dummies. In her “free time”, she juggles work as the founder of Extraordinary Mommy and Danielle Smith Media as well as hosting… Continue reading
Danielle Smith – business person, correspondent, mom, wife. Not in that order!
Tuesday, February 26th, be sure and join us live at 9AM Pacific/Noon Eastern for our very special guest Danielle Smith. Danielle brings a world of experience for the work at home mom and dad and how to be both very active parent and highly visible business person.
Danielle is a digital correspondent, host, storyteller, speaker, media trainer, vlogger and author of “Mom, Incorporated: A Guide to Business + Baby” – not to mention mom to Delaney, 8, and Cooper, 6. She is… Continue reading
Guest:
Anil Chawla from Archive Social.
https://twitter.com/anilchawla
http://www.linkedin.com/in/anilchawla
http://anilchawla.org/
Anil Chawla is the founder and CEO of ArchiveSocial http://archivesocial.com , a social media archiving company that enables businesses to automate record keeping of activity on social networks such as Facebook, Twitter, YouTube, and LinkedIn.
LISA:
Facebook Tells Advertisers: No Pay, No Play – article from the Business Insider
http://www.businessinsider.com/facebook-pmd-email-tells-new-advertisers-no-pay-no-play-2013-2
So… What constitutes an advertiser? Anyone with a page? If so, how will this impact small brands who just want to have a free page? Mueller?? (Doncha just love it when they make up their own language [PMD, badging, Facebook holistic… Continue reading
MIKE:
Tiggers are Bouncy
Bounce Rate is simply the percentage of visitors who land on your site (as in the homepage, a post, a page or even a squeeze page) and then leave.
The general idea is that the longer and deeper you keep people on your site the better. That’s it. Here’s a couple of ways to lower your Bounce Rate and here’s why you may also want to ignore it. http://areweconnected.com/seo/bounce-rate/
Is the Google Reader next? http://techcrunch.com/2013/02/11/the-googlereaderpocalypse-is-upon-us-googles-feed-reading-service-unusable-since-sunday/
Flickr makes some private pictures… PUBLIC! http://www.theverge.com/2013/2/11/3976152/flickr-accidentally-made-some-private-photos-public-for-20-days
Which then, makes SnapChat a little more interesting (or relevent?) http://techcrunch.com/2013/02/08/snapchat-raises-13-5m-series-a-led-by-benchmark-now-sees-60m-snaps-sent-per-day/… Continue reading
Jeremy:
What is the shelf life of your online marketing? Studies show that updates on social media platforms like Twitter, FB, G+ normally have a shelf life of around 3 hours.
Why would you put all your efforts into something that has a shelf life shorter than a loaf of bread? Not to mention the amount of traffic they send cannot even begin to compare to traffic you can pull in through search engines. http://www.210consulting.com/social-media-advisors/what-is-your-online-shelf-life/
Lisa:
So, you liked the Oreo tweet? Wonder how they did it so fast? It’s pretty simple for smaller brands to react swiftly. What… Continue reading
“Clicks That Count”
Mike:
Clicks that DON’T Count
What’s the most important click on your website? Is it the Facebook LIKE? The +1? Social Sharing clicks only widen the distribution of your content. That’s a good thing but for most sites, I think the biggest Call to Action or “click that counts” is the form for the mailing list. Here’s why http://areweconnected.com/wordpress/calls-to-action-that-count/
Referenced Companies: Constant Contact, AWeber, MailChimp and FeedBlitz.
Other notes: The New Blackberry is finally coming and I was just about to ignore that – then I saw this http://arstechnica.com/gadgets/2013/01/ubuntu-phones-to-come-with-a-terminal-prepare-your-command-line-skills/ An Unbuntu… Continue reading
Jeremy:
Would you pay @snooki $6,250 to advertise your business? http://www.210consulting.com/social-media-advisors/would-you-pay-snooki-6250-to-advertise-for-you/
Lisa: is off today
Mike:
Secure Browsing. Everyone should be signing into Facebook securely. Everyone! It’s a single click. http://www.facebook.com/settings?tab=security§ion=browsing&view Do that right now so that someone doesn’t Firesheep you like this http://www.youtube.com/watch?v=1JzJBh3QVP0 When you go secure, you’ll also find out your Facebook App is broken.
Read more at http://areweconnected.com/pages/your-facebook-app-is-broken/
Ken:
Simple ways to decide if it’s real or spam.
https://www.facebook.com/media/set/?set=a.36604031885.58084.31987371885&type=3 – examples of Facebook spam
http://dianatrees.blogspot.com/2011/07/examples-of-twitter-spam-and-malware.html – examples of Twitter spam
Expand shortened URLs before visiting http://longurl.org/ many shortened URLs link to self-installing plugins and apps.… Continue reading
If you receive a private message on Facebook from a “friend” asking you to visit Album92 dot com and search for your Facebook name – don’t do it. It will take you to stphtm.com with faked Facebook login. The domain name was registered just a couple of days ago. Here is the whois information.
Andrew Draper – Web Designer – Founder of Scratchpad.com
About Andrew Draper
Andrew’s been a designer for more than 14 years, a developer for almost as long and self-employed for 10. Having always enjoyed building, starting with an awesome lego collection as a child it was a natural transition to coding and building websites and services.
Before the startup bug caught hold he worked at a design agency, cutting his teeth during the first dot-com bubble. In the time since he has run his own web design company and started a number of web/SaaS services, including… Continue reading