January 5, 2016
Squeeze Pages – what, why, where, when, and how
WikiPedia – “In the field of direct marketing, the subscriber list is considered the most important part of a mailing campaign. Marketers devote a great deal of time and money to collecting a ‘list’ of highly targeted subscribers as a result.”
“A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks”
WP Plugin for creating squeeze pages – https://wordpress.org/support/view/plugin-reviews/wp-lead-plus-free-squeeze-pages-creator (has a learning curve but is very powerful)
Important Features (must haves) – Analytics (Google, Bing, other), data storage, auto-responder or connection to CRM (MailChimp, Constant Contact, etc)
Things to avoid – automatically making noise (up for debate), non-responsive design, Flash, links to other sites/pages, pop-ups (the idea is to have a linear flow with only one option: convert).
Increased bounce rate expected – because there are no outbound links the bounce rate on squeeze pages is insanely high. What matters with squeeze pages is conversions, nothing else. Time on site doesn’t matter either.
Leigh Thomas Brown – Outrageous Authenticity
Rebekah Radice (tentative – needs to pre-record session)
January 19 Jeff Belonger – MyPhillyAlive.com (confirmed)
Bill Risser https://www.linkedin.com/in/billrisser