Chris Brogan joined us just before the 2009 Thanksgiving Holiday (US) from a train somewhere in Chicago. Chris was co-author on the popular book (best seller on several lists) Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust.

Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. For more information on this, please contact Chris directly.

Bio

Chris Brogan is an eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the New York Times bestselling book Trust Agents, and the recently released Social Media 101.

 

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Sean Cranbury is the host of Books on the Radio and co-organizer of the W2 Real Vancouver Writers’ Series, the Advent Book Blog and BookCamp Vancouver among other things.

On demand publishing allows for books to be edited on the move and changed or updated to correct editorial “brutal flaws” or errors in statistics. Take the criticism the outside world is giving you about your book and adjust it accordingly – if that’s your direction.

What if you wrote a book about social media and your main topic company fails miserably? In traditional publishing all of the books you have had printed become obsolete. With on demand publishing you can take the book off the market, make the necessary edits, change your market verbiage and you’re back in the go.

Sean joined us for a very informative session. He comes on air around the 30 minute mark.

 

Shel Israel – Author, Blogger, Speaker, Genuinely Real

One of our favorite guests is the genuine Shel. Shel has co-authored Naked Conversations with Robert Scoble and Twitterville.

We have had the pleasure of playing host to the magnanimous Mr. Israel on two occasions and both times we learned more about ourselves than we did him.

 

You can find Shel’s blog at
http://globalneighbourhoods.net/

A Quote:

My new book has the working title of Blurring Boundaries. It’s a title likely change, but accurately depicts the key point that the boundaries between big companies and their customers are blurring because of social media.

The book attempts to answer two tough and nagging questions.

The first comes from social media professionals.? These are Kool-Aid drinkers like me. They believe in social media’s business benefits.? They ask:

“How do I convince my boss that social media is good for our organization?”

The second comes from that boss. It is the deal maker/breaker I call it the?Jerry Maguire challenge, in reference to the memorable 1996 movie:

“Show me the money,” they demand.

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Sometimes things are just “meant to be”. During a conversation with the founder of Social Media Breakfast, Bryan Person, he mentioned he owned the URL “SocialMediaEdge.com” – the rest, as they say, is history. Except the part that Bryan literally gave us the domain name. We are endlessly grateful.

Speaking of Bryan he will be one of our special guests in April and I hope you tune in!

If you have not had a chance to listen to Social Media Edge radio on BlogTalk give us a listen. Until we can get the archives copied to this site you can always check our Facebook Fan Page at http://facebook.com/socialmediaedge

Who are we?

Jason Crouch – co-host since December 2008
Mike Mueller – resident pantless techie since February 2009
TS Elliott – one of the ‘Net’s most entertaining chicks and techno nerd since April 2009
Jeremy Blanton – community building engagement magnet since Summer 2009

Oh, and me, I’m Ken Cook, founder and host since October 2008

Listen live on Tuesday’s at Noon eastern at http://blogtalkradio.com/jckc